Digital Marketing

With over 20 years experience managing digital marketing initiatives, I've gained experience spanning industries ranging from eyewear and travel to tabletop decor, internal communications, and accounting software.

  • Digital presentations and display

  • Email marketing

  • SEO / SEM

  • Account-Based marketing (ABM)

  • Paid positioning

  • Social media marketing

  • Longform content development

Design & Creative

As a working designer as well as experienced creative leader, I've had the fortune of working with some of the country's largest brands across multiple capacities, ranging from traditional print design to interactive E-book design and campaign development.

  • Print design and advertising

  • 3d design and motion graphics

  • Publication design and management

  • Copywriting

  • Dimensional and packaging design

  • Trade show booth design

  • Brand identity

Project & Technology Management

My project and technology management experience spans the gamut of small-scale internal projects to multi-national technology and application development initiatives. 

  • Requirement gathering and ownership

  • Technology roadmap management

  • Vendor management

  • User experience and UI management

  • Project planning and structure

  • Use case and task analysis development

  • QA and regression testing planning

User Experience

User experience is a unique type of work, and requires a keen eye on detail and a fierce propensity to play devil's advocate. Having managed user experience initiatives since 2005, I have helped companies small and large enhance their online presence and drive bottom-line results

  • Digital analytics

  • KPI dashboards & recommendations

  • Usability testing and result analysis

  • Wireframe and prototype development

  • Design standards and documentation

  • A/B testing initiatives

Marketing Management

At the core, I'm a brand and product marketer. It's the base of what all other skills and experiences have come to augment throughout my career. I'm an experienced manager, but not the kind that shies away from rolling up my sleeves and jumping into the weeds in terms of design, concepting and execution.

  • Global departmental and team management

  • Budget management and P&L

  • Product/service positioning

  • Persona and funnel definitions

  • SaaS KPI ownership

 

Sales & Support

In my career, I’ve had the opportunity to establish both Sales and Support functions from the ground up. This includes team creation, support process/SLAs across into inside sales, outbound initiatives, and policy creation.

  • Sales cadence and positioning strategy

  • Customer support SLA management

  • Target account identification

  • Persona development & funnel content management.

  • Positioning ownership

  • Ownership of sales and support technology stack